Visa Mobile Media Kit
The web, mobile and social networks are converging, revolutionizing the way people shop, pay and get paid around the world. Visa is investing in mobile technologies to expand the reach of our global network and give more people in more places access to Visa accounts.
Visa’s open approach enables all stakeholders in mobile commerce to participate and benefit while allowing consumers to choose which account(s) they want to use for payments.
Our strategy is simple: Enable consumers around the world to use mobile technology to pay, get paid and better manage their finances, while getting all the benefits of Visa – convenience, security, reliability and global acceptance.
In developed countries, with an established electronic payments infrastructure, expansive Internet usage and broad mobile network penetration, Visa’s strategy is to enhance the consumer purchase experience by making mobile payments and services broadly available across handsets and operating systems.
Visa believes in an “open” approach to enabling mobile payments, allowing consumers to make mobile payments with whatever device, mobile network or payment account they choose.
The mobile phone is changing how consumers in developing countries manage their financial lives. From banking to payments, mobile money is enabling digital transactions where cash still dominates. Mobile money gives these consumers a way to send money to family far away, pay bills and top-up wireless minutes simply by accessing an account on their mobile phone.
Many of the world’s most successful mobile money services are powered by Fundamo, a leading technology platform for mobile financial services. Acquired by Visa in 2011, Fundamo’s expertise advances Visa’s goal of meeting the needs of unbanked consumers in developing countries, bringing the security and convenience of Visa transactions to more consumers in more places.