Financial Literacy

Visa believes the most important financial tool is not a product – it is knowledge. That is why for over a decade Visa has been developing financial literacy programs that teach individuals how to spend, save and budget responsibly. Supporting financial literacy is good for our business and the right thing to do.

Visa pledged to reach 20 million people globally with financial literacy resources by May 2013 at the Clinton Global Initiative in 2009. That commitment was met in May 2012, a year ahead of schedule. Over 26 million have been reached as of January 2013. To learn more about Visa’s commitment to financial literacy, explore our media kit.



Press Releases


Financial Literacy In the News


Financial Football

Financial Football 2.0 is the latest version of the popular financial literacy video game created by Visa Inc. and the NFL. This free game has been developed with help from New Orleans Saints’ quarterback Drew Brees, who created a variety of its personal finance questions and appears on the cover. To learn more, explore our Financial Football assets.



Watch Visa Executive, Jason Alderman interview Drew Brees about his involvement with the Financial Football initiative


Financial Soccer
Financial Soccer is a free, FIFA World Cup™ branded video game, combining the world's most popular sport with an award-winning financial literacy curriculum. This component of Visa’s decade-long commitment to financial literacy rolled out before the 2010 FIFA World Cup, to help millions of people worldwide learn how to manage their money wisely. To learn more, explore our Financial Soccer assets.


Marvel Comics’ Avengers: Saving the Day
Visa has teamed up with Marvel Comics to create a new financial literacy comic book called Avengers: Saving The Day. This free comic is aimed at helping parents and teachers begin the crucial conversation about wise money management with kids. Over 150,000 free print copies are being distributed in 8 different languages in countries globally. The comic is also available online.

Avengers: Saving the Day Fact Sheet

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Financial Football
Financial Football

Visa and NFL design video game to tackle issues of financial literacy among young people.