Marketing Support

Visa’s multiple layers of security provide cardholders with an extraordinary level of protection so they can feel confident no matter how they use their Visa card. Verified by Visa plays an important role in this strategy in the following ways:

Improving the security of online payment transactions
Increasing both cardholder and merchant confidence in Internet purchases
Reducing disputes and fraudulent activity related to Visa payment cards

Visa’s strategy to market Verified by Visa to consumers includes:

Supporting issuers’ Verified by Visa cardholder marketing programs to promote awareness, activation, and usage
A comprehensive online advertising campaign to promote security and drive awareness of Visa security features, including Verified by Visa
Strategic selection of keywords to ensure prominent placement of Verified by Visa in major search engines

The marketing campaign helps consumers find places to shop with Verified by Visa:

Shop with Verified by Visa features many of the participating web merchants
The Verified by Visa Merchant Symbol Program offers participating merchants the opportunity to display a special Verified by Visa Merchant Symbol on their sites to indicate service availability

Consumers will have received detailed information about the new Verified by Visa symbol on visa.com, and will have been reminded that shopping with Verified by Visa is safe and secure.

If you currently display the Verified by Visa symbol on your web site you will need to reflect the new symbol no later than 6/30/2007. Get the symbol. This will ensure that your customers find the new symbol they are looking for and see a consistent look for Verified by Visa.

With more than 70 percent of consumers surveyed* indicating that they would be more likely to make purchases at web sites displaying the Verified by Visa Merchant Symbol, displaying the Verified by Visa Merchant Symbol provides valuable benefits to merchants.

Merchant Symbol:
Verified by Visa - Learn More