Marketing Support

Marketing Support

Promoting Zero Liability to your customers

Visa makes it easy to tout the benefits of Zero Liability. Use the following materials and messaging on your Web site and in your email communications to help improve customer confidence in online shopping.

Remember, by making customers feel safe and secure, you'll help increase card transactions and drive your sales volume.

Zero Liability on your Web site

To feature Zero Liability on your site, create a new page using the recommended messaging, or add the messaging to your existing security information. You can also link directly to Visa’s Zero Liability page.

Drive visitors to your Verified by Visa page by placing the specially designed Web buttons on your site’s homepage or transaction page. To select your buttons, simply follow the appropriate download instructions.

Zero Liability


Zero Liability


Zero Liability


Zero Liability


Zero Liability


Zero Liability


Download instructions

If you are using a PC:

  1. Choose the appropriate text button/banner size for your Web site.
  2. Right-click on the graphic of your choice.
  3. Select "Save image as..." or "Save picture as..." from the pop-up menu.
  4. Save the image in the desired location on your hard drive.
  5. Select and copy the HTML code below the graphic.
  6. Paste the HTML code into the desired page within your Web site to link the graphic to the Zero Liability page.
  7. Insert your specific URL in the appropriate space.
  8. Upload the files to your server.

If you are using a Mac:

  1. Choose the appropriate text button/banner.
  2. Hold down the mouse on the graphic of your choice.
  3. Select “Save image as...” or “Save picture as” from the pop-up menu.
  4. Save the image in the desired location on your hard drive.
  5. Select and copy the HTML code below the graphic.
  6. Paste the HTML code into the desired page within your Web site to link the graphic to the Zero Liability page.
  7. Insert your specific URL in the appropriate space.
  8. Upload the files to your server.

Recommended messaging

Use the following Verified by Visa messaging on your Web site:

It's simple. When you use your Visa card to shop online, in a store, or anywhere, you're protected. With Visa's new Zero Liability policy, your liability for unauthorized transactions is $0.

Shop safely and confidently with Visa.* To get the most out of your online shopping experience, take a look at these valuable tips:

  1. Shop with merchants you know and trust.
  2. Be sure to read delivery and return policies and privacy statements on any sites you shop.
  3. Always use a secure browser and look for signs of security [e.g., secure URL (https://) or locked padlock] so you know you're shopping in a secure environment.
  4. Never send payment information via e-mail.
  5. Never provide your card number as proof of age.
  6. Keep a record of all your transactions.
  7. Pay with your credit or debit card.
  8. Look for the rewards of online shopping.
  9. Capitalize on the benefits of the Internet to research your purchases.
  10. Take your time and have fun.

* Covers U.S.-issued cards only. Does not apply to ATM transactions, certain commercial card transactions, PIN or other transactions not processed by Visa. You must notify your financial institution immediately of any unauthorized use. For specific restrictions, limitations and other details, please consult your issuer.

Sample e-mail

Use the following Verified by Visa messaging in your e-mail communications:

Subject line:

How about a little peace of mind from [merchantnamehere.com]

E-mail copy:

Shopping at [merchantnamehere.com] is safer than ever with Visa.

Visa introduces Zero Liability: Protection against unauthorized use of your Visa card. You can shop confidently at [merchantnamehere.com] knowing that Visa has you covered. Should any unauthorized use of your Visa card occur, you'll pay nothing.* Visa takes online security very seriously so you can focus on your shopping.

* Covers U.S.-issued cards only. Does not apply to ATM transactions, certain commercial card transactions, PIN or other transactions not processed by Visa. You must notify your financial institution immediately of any unauthorized use. For specific restrictions, limitations and other details, please consult your issuer.