Partner with Visa to attract customers and build loyalty with targeted offers
With Visa Offers, you can bring enrolled users relevant, custom-selected deals sent by text message and email. Our unique targeting abilities help you reach the right customers for your business with the right offers at the right time.
Targeted and relevant to grow sales and loyalty
Merchants can partner with Visa to develop tailored offers designed to resonate most strongly with their target audience. So, when a shopper uses their card, Visa Offers hits the mark and their inbox.
Visa Offers can help you:
- Acquire new customers
- Strengthen customer loyalty
- Increase share of wallet and grow frequency of purchases
- Increase sales
- Optimize campaign delivery
- Test mobile delivery channels
Make Visa Offers work for your business
Visa Offers has three levels of participation, so merchants can tailor a solution to fit their targets and resources.
- Merchants submit offers to Visa Offers programs, which are then delivered to cardholders who have opted in via their issuer to receive participating merchant offers. Offers are delivered across multiple channels and are targeted to cardholders based on their transaction history.
- Merchants collaborate with Visa to create an end-to-end Visa Offers loyalty program. The merchant defines how the program will work, such as what customer action will trigger offer delivery, and Visa helps implement it. Once you're up and running, you’ll receive valuable analytics reports showing your customers' shopping patterns with your business and other spending activity, which can inform a more effective marketing strategy.
- Merchants that already have their own robust loyalty program can use components of the Visa Offers platform and take advantage of deeper insights into their enrolled customers’ spending habits. Visa helps facilitate the incorporation of Visa Offers while the merchant maintains full control over how the program is run. Information collected about your customers’ in-store and out-of-store behaviors can then be used to fine-tune your overall loyalty program.
Get started with Visa Offers
Visa Offers is designed to support the customer acquisition and retention efforts of larger merchants. If that describes your business, contact your Visa Account Executive.