Targeting

Benefit from sophisticated modeling that delivers responsive cardholders

The VIN program’s proven analytical approach pinpoints Visa cardholders most likely to respond to your offer. Our proprietary techniques mean we can deliver the right offer to the right customers at the right time to help boost your bottom line.

Reach highly desirable customers from all over the country

VIN uses data you can’t get anywhere else. Our database contains VisaNet® transaction data for over 100 million Visa consumer credit rewards cardholders, which provides insight into their shopping behavior. The database is updated daily and has added 40 million Visa Signature cardholders and traditional rewards customers in just two years.

These rewards cardholders are coveted by savvy marketers because they’ve proven to be likely to spend more and take advantage of offers that help them save money and earn rewards. In fact, they spend an average of nearly 72% more than other cardholders.*

Cardholders in the VIN database also shop in a broad spectrum of merchant categories and come from every part of the country. The database is updated daily, so you have the most recent, relevant consumer shopping data available.

Tap into advanced targeting techniques

Visa offers a custom targeting approach to drive the most ideal cardholders to you, including those who shop in your category already but not necessarily with you. To ensure maximum response, VIN uses:

• Segmentation Modeling. Isolating accounts according to Recency-Frequency-Monetary (RFM) data helps:
  • Maximize current customer spend
  • Target customers spending less over time
  • Reinvigorate lapsed customers
• Affinity Modeling. This practice profiles your current customer base to help you:
  • Find and acquire more “best” customers
  • Attract known in-category shoppers to increase your market share
  • Win back lapsed customers
• Incremental Activity Marketing. This technique helps you:
  • Increase the impact of seasonal sales events
  • Support new store openings, branding changes and meers
  • Defend against new competitors and aggressive competitive trends
  • Drive sales in underperforming markets

Make future campaigns more successful with results analysis

Once your offer period has ended, Visa analysts provide in-depth program summary results. Find out what succeeded and what could use refinement, and what segments or regions were most responsive. Use these insights and recommendations to improve future campaigns and profitability.