How It Works

Receive a customized solution from a team of experts

As a VIN merchant, you’ll have a dedicated team of analytical and marketing experts from Visa to guide you through every step with benefits that include:

• A sophisticated targeting approach
• Strategic guidance on offer development
• Development of all marketing materials
• Post-campaign analysis

Profit from cost-free* marketing program that motivate spending

Your Visa team will help you reach some of the most sought-after consumers in the country. The team will work with you to create a “best-in-market” offer and support it with a customized direct mailer, so these desirable cardholders are highly motivated to redeem your offer.

View sample direct mail materials created for VIN campaigns.

Visa will fund and manage the creative development, production and postage of your mailing. This is in addition to funding the pre- and post-campaign analysis and targeting costs.

Plan for a successful VIN program

A typical VIN campaign takes four months from signed agreement to program launch. Here’s what you can expect during that time:

VISA:	Consults with you to understand your business goals. Conducts extensive analysis of your market, brand and more. Develops a customized targeting approach to pinpoint the most responsive cardholders.
YOU & VISA:	Work together to create a “best-in-market” offer that will motivate response.
VISA:	Designs a creative solution that aligns with your business and targeting goals. Solicits top issuers to opt in for offer participation. Develops a mailing list of highly targeted cardholders through sophisticated modeling. Prints and mails your marketing offer.
YOU:	Redeem the offer and submit your final redemption data to Visa.
VISA:	Provides you with comprehensive, post-campaign analysis within 30 days of receiving your results.