Conducting International e-Commerce in any country comes with a myriad of challenges and rewards, and doing so in Canada is no exception. While similar to the United States in many ways, the Canadian consumer and Canada’s competitive landscape have many differences. For many internationally ambitious companies, the Canadian market represents the first step in understanding effective solutions as they convert insights into strategies. The global stage awaits for some companies, as e-Commerce grows in mature and emerging markets alike.
Visa e-Commerce Cross-Border Handbook
Comprised of a broad range of topics, from strategy to consumer insights to operations and legal requirements, U.S. retailers, and manufacturers seeking to trial or launch a full-scale cross-border initiative can use this set of guidelines and tips, as they embark across the border.
Download All Chapters (PDF, 1.52 MB)
|Chapter 1: Assessing the Financial and Competitive Opportunity (PDF, 202 KB)|
|Chapter 2: The Canadian Consumer (PDF, 436 KB)|
|Chapter 3: Strategy and Positioning (PDF, 298 KB)|
|Chapter 4: Marketing and Analytics (PDF, 175 KB)|
|Chapter 5: Merchandising (PDF, 154 KB)|
|Chapter 6: IT and Operations (PDF, 196 KB)|
|Chapter 7: Legal (PDF, 140 KB)|
|Chapter 8: Legislative (PDF, 139 KB)|
|Chapter 9: Cross-border Payments (PDF, 171 KB)|
|Chapter 10: Fraud Management and Security (PDF, 298 KB)|
For more information or to discuss Canadian e-Commerce for your website, contact Stephanie Wallat at email@example.com
Outside North America
Interested in e-Commerce beyond North America?
Visa is working with third parties to facilitate shipping to cardholders around the world for U.S. retailers that already accept international cards on their websites. For more information, contact firstname.lastname@example.org