Why Visa?

Co-branding involves a partnership between your business, a financial institution, and Visa

Co-branded cards are used more often than all other credit cards–and Visa cards are used more often than any other card.

• Proven expertise will insure a successful program
• The consumer’s choice for payment cards
• World-class sponsorships

What steps do I take to get a credit card with my company name on it?

First, you need to choose a financial institution to issue a co-branded card for your program. Visa does not actually issue the cards. We offer a list of issuing financial institutions that have authorized Visa to include their names for new business opportunities. Please contact one or more of these issuers to explain your program idea. Once an issuer accepts your proposal, you and that issuer will work together to develop a product.

Winning with sponsorships

With Visa, you can add impact to your co-branded card by leveraging the power of these prestigious Visa sponsorships:

Co-branded cards use reward programs and special offers, such as rebates, discounts and gift certificates, to attract new customers and generate loyalty among existing customers. Today, co-branded cards are being used more often than all other cards. This popularity presents an opportunity to gain exposure and build brand awareness. Co-branding with Visa lets you make the biggest impression possible, and that can mean a more successful program. The profit potential of co-branding is being realized in many industries, including:

• Airline
• Automobile
• Computers
• Electronics
• Entertainment
• Insurance
• Internet
• Petroleum
• Retail
• Sports
• Supermarket
• Travel

Visa also offers affinity programs, which are generally sponsored by nonprofit organizations, professional and fraternal societies, or lifestyle associations. The affinity program sponsor receives a percentage of the revenues generated by usage of the affinity card, so cardholders have a very tangible way to support the organization.