Program Success

Impressive results experienced by VIN merchants

You can profit from the proven success of this program simply by becoming a VIN merchant. Here are some statistics that show what VIN can deliver:

$21 million	Amount of incremental revenue generated by VIN merchants
48% lift	Additional revenue you can realize by pinpointing highly motivated cardholders from the VIN database
52% lift	Incremental shopping activity you can achieve by reaching the right customer at the right time
44% repeat	Percentage of VIN merchants that are returning participants

These statistics are derived from over 35 unique VIN campaigns from June 2005 to April 2008. The lift percentages are based on the average results of these campaigns.

Learn from the campaigns of previous VIN merchants

These case studies show you how a variety of merchants achieved their business objectives with VIN campaigns.

Consumer Electronics Case Study	This retailer realized over $660,000 in incremental revenue and a 37% lift in spend* by attracting new customers likely to become loyal customers during a one-month promotion in 2006. Download (PDF | 41k)
Department Store Case Study	A customized VIN campaign in December 2006 helped this store achieve a successful holiday season with $2,150,000 in incremental revenue and 16,000 new customers. Download (PDF | 41k)
Gasoline Merchant Case Study	By attracting cardholders with little or no previous spend, this merchant generated over $710,000 in incremental review and a 64% lift in spend* in just three months in 2007. Download (PDF | 45k)
Office Supply Case Study	Over the course of 16 months, VIN increased this merchant's incremental revenue from over $700,000 in an initial VIN campaign to over $5 million in two subsequent campaigns. Download (PDF | 48k)
Wholesale Retailer Case Study	Using refined modeling criteria to lift incremental spend, this VIN retailer achieved a 20% lift in spend during an initial two-month promotion and a 102% lift in spend* during a subsequent promotion six months later. Download (PDF | 44k) * Lift percentages are based on how cardholders who were mailed the merchant’s offer and redeemed it compared with a control group who received no offer.