2008 Visa Inside Pass NFL Sweepstakes Promotion
Turn NFL team loyalty into cardholder loyalty—and sales
NFL football is, hands down, America’s favorite pastime, with a fan base as large as the next three professional sports combined. In fact, the NFL boasts 173 million fans, 86 million of whom describe themselves as avid.1 That includes a wide spectrum of the American public too; it’s the #1 sport among women (44%) and Hispanics (68%). With those kind of numbers, it’s no surprise to learn that the NFL is the most widely viewed sport on TV and the largest entertainment property in our culture.2 These football fanatics engage with their teams and players off the field as well, spending $3.5B in NFL licensed merchandise and $10.7B attending games.3
Visa’s sponsorship can help drive card usage during the NFL season, and now merchants have an additional reason to be excited about the NFL—the opportunity for higher sales volume and increased customer loyalty through participation in the 2008 Visa Inside Pass NFL Sweepstakes.
2NFL/Nielson Media Research 2007; NFL regular season 9/6/07-12/31/07
3ESPN Sports Poll, Q1-Q4, 2007
How the promotion works
Cardholders who use their Visa cards to make a purchase from September 1 through December 31, 2008, will be automatically entered for a chance to win. The more times they use their Visa card, the more automatic entries they’ll receive. Additionally, cardholders receive bonus entries for using their Visa cards to pay bills during the promotion period.
One Grand Prize winner will receive a VIP trip to Super Bowl XLII, the 2009 NFL Pro Bowl, and the 2009 NFL Playoffs, and will get the chance to meet and hang out with an NFL player at each event too. Each trip includes a pair of tickets to the game, airfare and accommodations for two, and a $500 NFL-themed Visa Gift card. In addition, hundreds of First Prize winners will receive $100 NFL-themed Visa Gift cards.
It’ll be easy for you to pick up the ball and run with this too. We’ve put together promotional materials to help you spread football fever and drive Visa card usage. These targeted materials encourage NFL fans to use their Visa cards to get everything they need to create the ultimate football experience – from game-time snacks to a new flat-screen TV. Cardholders can shop safely and securely with Visa AND be entered in a great NFL contest – a touchdown play any way you look at it!
Order FREE marketing materials now
To order by phone, call the Visa Fulfillment Center at 1-800- VISA-311 (1-800-847-2311).
NO PURCHASE OR OBLIGATION IS NECESSARY TO ENTER OR WIN. Non-purchase entries have an equal chance of winning. PIN-based and ATM transactions are not eligible. See Official Rules for complete details on non-purchase entries and qualifying purchases. Void where prohibited. Sweepstakes ends 12/31/08. Sponsored solely by Visa.
