Protecting both merchants and consumers against fraud

Providing a secure experience for online shoppers is critical for merchants looking to build and sustain their e-commerce channel. Verified by Visa is an easy-to-implement global service that helps increase both cardholder and merchant confidence in Internet purchases and reduce disputes and fraudulent activity related to the use of Visa payment cards.

A new level of confidence for online shopping

Verified by Visa works to confirm an online shopper's identity in real time by requiring an additional password or other data to help ensure that no one but the cardholder can use his Visa card online.

When customers see the Verified by Visa symbol on your site at checkout, they can rest assured that their online transactions are protected by the brand they know and trust. And, even if the cardholder isn't enrolled in the program or their issuer isn't participating, the merchant is not liable for certain fraud-related chargebacks on Visa personal debit and credit card transactions.

Simple one-time activation

To use Verified by Visa, customers must first register their account and create a Verified by Visa password. This can be accomplished by either visiting their card issuer's website or by creating a password when prompted during the checkout process.

Once the activation is complete, the customer can shop at any participating online merchant using the card account and password. Each time the customer shops online at a participating merchant, he will be asked to authenticate himself in a Verified by Visa window displayed on the site. Upon successful authentication, the transaction is completed. This additional layer of security, provided by Verified by Visa, can offer peace of mind to your online shoppers.

Let Verified by Visa work for your business

Merchants that offer Verified by Visa can enjoy numerous benefits.

  • Improving transaction security can increase customer satisfaction and loyalty, and in turn, help boost overall sales
  • Reduced operational expense and chargeback handling costs related to unauthorized use of Visa cards for Internet purchases
  • Potential to qualify for a lower transaction fee, depending on the merchant's processing arrangements with its acquirer
  • Streamlined dispute resolution processes through the use of automated tools to prevent invalid chargebacks being sent

Visa markets the Verified by Visa service to customers so they know where they can pay online with extra confidence. Our Shop with Verified by Visa page features many participating web merchants, and you can also display a special Verified by Visa symbol on your site. The downloadable toolkit contains best practice guidelines to help ensure you get the full benefits of implementing Verified by Visa.

To adopt Verified by Visa for your e-commerce site, just contact your acquirer.