Profit from partnerships, experience, and expertise

Enticing Visa cardholders to spend with you can be much easier when you incent them with offers.

Visa's Merchant Offer Program is a simple, cost-effective way to reach motivated Visa cardholders with traffic-generating offers. With minimal effort on your part, you can get your brand in front of a wide range of consumers, increase your brand exposure and brand awareness, and see measurable results. Merchants simply provide the offer and fulfill it. Visa handles the rest.

Real value, real results

Simply put, it would be hard to find another cost-effective way to produce the same results that participating in the Merchant Offer Program does.

A compelling offer from you will activate shoppers and increase sales – but only if it reaches cardholders. Visa has a large distribution network for making merchant offers available to Visa issuers. Moreover, the Merchant Offer Program can be used to reach the full spectrum of Visa cardholders, including credit, debit, and prepaid. To help make your offers attractive to these customers, Visa provides issuers with marketing tools and templates and works with them directly to build engaging promotional campaigns that drive action.

The Merchant Offer Program is cost-effective as well, enabling merchants to connect with a broad audience without having to buy customer lists, cover mailing costs, or invest in the design and production of marketing pieces. Merchants only pay for the cost of fulfilling their offers.

Fast-track your loyalty goals

If you're a merchant with a national footprint and wide brand recognition, joining the Merchant Offer Program could be the quickest and easiest way to give customers what they want.

Get started by contacting your Visa Account Executive or Visa Loyalty Solutions directly at

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