Target the customers you want

Imagine if you could identify highly relevant rewards cardholders, spanning thousands of card issuers, and motivate them to engage with your brand. That's what Visa's Extended Loyalty Services enables merchants to do. We'll work with you to develop and manage a custom marketing program that helps target the people you want to reach, drives them to your business, and provides incentives for them to spend with you.

A wealth of information working for you

Reaching the right customers with the right message at the right time is crucial to driving your core business. Visa has the unique ability to identify the best customer prospects using custom models and segmentation strategies that align with your business objectives. Our proprietary database contains 100 million rewards cardholders who spend, on average, more than four times as much as other cardholders1, including an affluent group with even greater discretionary spending potential.

Moreover, we use industry best practices and expertise to design your overall campaign strategy and help you determine the best-in-class offer that will drive the highest response.

Partner with Visa for success

A dedicated Visa team will help you:

  • develop effective targeting criteria for your offer based on Visa transaction data.
  • design creative promotional packages delivered by issuers that incorporate your brand standards while driving maximum response from customers.
  • manage the entire print production, personalization, and mailing process on your behalf.
  • track the performance of the offer and provide you with in-depth program summary results loaded with valuable insights that help your future campaigns be even more successful.

Visa's Extended Loyalty Services is a fee-based program and is available to select merchants that can meet specific program parameters. Contact your Visa Account Executive to confirm eligibility and for more information.

1VisaNet 2013