Consumer Promotions

Influence behavior and enhance sales

Visa Incentive cards offer you an innovative, simple, and easy-to-administer solution for driving promotional excitement and results. Visa's flexible platform can support a full range of customized promotions—from sweepstakes to new product trials—to meet your program objectives. In addition, Visa Incentive cards offer your business an effective way to help drive sales while building brand awareness.

How they're used

Visa Incentive cards can help your business build excitement, influence consumer behavior, and enhance sales. Common uses include:

• Automobile test drives
• New product trials
• Sweepstakes-based incentives
• Subscription-based incentives (such as cable television or cell phone subscriptions)
• Customer goodwill and appreciation
• Tradeshow traffic builder

Key benefits

Here's how Visa Incentive cards can help your business achieve results and build a memorable and effective program:

• Allow for tailoring to achieve desired results
• Faster to execute than traditional incentive solutions
• Offer choice and value to consumers
• Provide an opportunity to promote a custom marketing message
• Build brand awareness with each card usage

Recipients will enjoy:

• The freedom to purchase what they really want, when they want
• Acceptance at the millions of locations where Visa debit cards are welcome
• Convenience and immediate access to funds
• Protection through Visa's Zero Liability policy¹, so they're more secure than cash or checks

Card features

Key features of Visa Incentive cards for consumer promotions include:

• Available co-branding on the front of the card with the names/logos of up to two affinity/co-branding partners
• Complete shopping protection through Visa's Zero Liability Policy¹, which protects recipients from unauthorized purchases if their card is lost or stolen
• Ability to direct spend to specific merchant category codes, such as gas merchants, for maximum program customization
• Optional personalization with cardholder name, or select non-personalized cards for instant issuance

Note that when used for consumer promotions, Visa Incentive cards are for one-time use and are not reloadable.

Get started today

Select a provider to start developing your custom program today. Need more information? Frequently Asked Questions are a click away.

You may also be interested in these other uses for Visa Incentive cards:

• Rebates
  Motivate and reward consumer purchases to help drive sales, while streamlining costs.
• Employee rewards
  Show team members you appreciate their accomplishments, such as meeting internal sales goals, attaining performance objectives, achieving workplace safety goals, reaching milestones, and reducing time off for injury or illness.
• Trade incentives
  Motivate dealers, distributors, brokers, and other third parties to sell your products and services.