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Visa Incentive Card
Rebates

Rebates

Give choice. Get results.

Visa Incentive cards can help you develop an attractive, easy–to–administer card-based rebate program that drives sales while streamlining costs and building brand awareness. Consumers consistently say they prefer general-use rebate cards to merchant-specific cards or checks1, so they also have a higher perceived value.

How they're used

Visa Incentive cards can be an effective tool for motivating and rewarding specific consumer behavior, such as the purchase of a particular product or service. For example, consumers could receive a $50 rebate card for the purchase of a specific product during a designated promotional period. Use Visa Incentive cards as a cost effective replacement to time-consuming, paper-based rebate checks and improve program efficiency and distribution.

Key benefits

Here's how Visa Incentive cards can help your corporation achieve results in rebate programs:

  • Motivate purchases and drives sales
  • Streamline distribution of rebates and lowers related costs
  • Offer choice and value to consumers
  • Provide an opportunity to promote a custom marketing message
  • Build brand awareness with each card usage

Recipients will enjoy:

  • The freedom to purchase what they really want, when they want
  • Acceptance at the millions of locations where Visa debit cards are welcome
  • Convenience and immediate access to funds
  • Protection through Visa's Zero Liability policy,2 so they're more secure than cash or checks

Card features

Key features of Visa Incentive cards for rebates include:

  • Available co-branding on the front of the card with the names/logos of up to two affinity/co-branding partners
  • Complete shopping protection through Visa's Zero Liability Policy2, which protects recipients from unauthorized purchases if their card is lost or stolen
  • Ability to direct spend to specific merchant category codes, such as gas merchants, for maximum program customization
  • Optional personalization with cardholder name, or select non-personalized cards for instant issuance

Note that when used for rebates, Visa Incentive cards are for one-time use and are not reloadable.

Get started today

Select a provider to start developing your custom program today. Need more information? Frequently Asked Questions are a click away.

You may also be interested in these other uses for Visa Incentive cards:

  • Consumer promotions
    Design a memorable campaign and influence consumer behavior through exciting promotional programs, from automobile test drives to new product trials.
  • Employee rewards
    Show employees you appreciate their accomplishments, such as meeting internal sales goals, attaining performance objectives, achieving workplace safety goals, reaching milestones, and reducing time off for injury or illness.
  • Trade incentives
    Motivate dealers, distributors, brokers, and other third parties to sell your products and services.

1Rebate Card Survey Summary, Visa Research Services, April 2007
2Visa's Zero Liability policy covers U.S.–issued cards only and does not apply to ATM transactions, PIN transactions not processed by Visa, or certain commercial card transactions. Cardholder must notify issuer promptly of any unauthorized use. Consult issuer for additional details or click here.