Driving mobile acceptance
Harnessing innovative mobile solutions to expand Visa card acceptance
Mobile technology is enabling merchants of all sizes to accept card payments. From sellers at the local farmers market to soft drink distributors, mobile acceptance solutions are expanding the reach of electronic payments globally. Visa recognizes that mobile point of sale systems present a growing opportunity to expand merchant acceptance into new segments and geographies, and is taking the following steps to drive these innovations across the marketplace.
Defining mPOS requirements and best practices to support the open development of commercially-viable solutions and services, while upholding Visa’s principles of security, brand integrity, and interoperability.
Making available open APIs and SDKs to allow mPOS solutions providers to connect to Visa via the Cybersource payment management platform and Authorize.net gateway, a merchant infrastructure acquired by Visa in 2010.
Providing applications, tools and services to enable the development of mobile acceptance solutions for magnetic stripe and EMV-chip card payments.
Establishing the Visa Ready Partner Program to provide access to documentation and resources to guide partners and vendors through the Visa approval process.
Reference applications and tools
Visa is providing applications and tools to enable face-to-face, magnetic strips and EMV mobile acceptance solutions through APIs and SDKs that connect mPOS developers and solutions providers to Visa.
Visa is building on the expertise and assets of Cybersource and Authorize.net to develop reference applications to accelerate the creation of new mobile commerce solutions.
Get your solution Visa ready
The Visa Ready Partner Program is designed to accelerate the introduction of innovative payment solutions globally, and further drive the global migration from cash to electronic payments. The program paves the way for non-traditional payment partners to easily navigate the complexities of the payments ecosystem, and to gain access to Visa IP, licenses, certifications and best practices.
The Visa Ready Partner Program for mPOS provides developers of acceptance hardware and client software applications with documentation to expedite understanding of Visa’s requirements for mobile payment acceptance solutions. Approved hardware configurations may include acceptance for chip, chip and pin, payWave, and magnetic stripe transactions. Mobile client application software associated with hardware devices is also eligible for approval. Subsequent to development of a solution that is aligned with Visa’s requirements, vendors may submit their solution to Visa for approval. Once Visa has confirmed the vendor’s compliance to the program requirements, Visa will provide the vendor with a Visa Ready symbol that can be used to market and promote the solution.
Q: What assets is Visa developing to support mobile acceptance opportunities?
A: Visa is building on the expertise of CyberSource and Authorize.net to develop reference applications and gateway processing capabilities to enable new mobile acceptance opportunities. These capabilities will include a software development kit (SDK) to help developers in creating applications that drive new processing opportunities and are compliant with Visa’s rules.
Q: What is the Visa Ready Partner Program?
A: The Visa Ready Partner Program will provide vendors with documentation to expedite understanding of Visa’s requirements for mobile payment acceptance solutions. Following the development of a solution that is aligned with Visa’s requirements, developers may submit their mobile acceptance solution to an accredited lab for approval. Participation in the Visa Ready Partner Program is voluntary and is provided as a supplemental guide and tool to be used in conjunction with Visa’s Operating Regulations.
Q: What does “Visa Ready” mean?
A: The Vendor has completed the required PCI and EMV certifications relevant to a specific piece of hardware, software, or hardware/software combination, and they have also met the relevant Visa requirements for mobile acceptance solutions.
(derived from operating regulations)
Q: What value will Visa Ready provide to acquirers?
A: The Visa Ready program will aid acquirers in understanding which hardware and software solutions have met Visa’s requirements. In addition, the program provides best practices.
Q: Is Visa actively seeking partnerships with mPOS providers?
A: Visa is committed to fostering innovation in payments and is actively engaged with global mobile acceptance solution providers to deliver approved solutions in conjunction with the Visa Ready Partner Program. Visa has a long track-record of employing strategic investments and alliances to help expand acceptance of electronic payments to new merchant categories, enable businesses, and spur economic growth.
Q: What types of mobile acceptance solutions are we approving for the Visa Ready Partner Program for mPOS?
A: The Visa Ready Partner Program for mPOS will provide approval of device hardware and client application software used for processing card payments on open mobile networks. Vendors must submit specific hardware models and/or hardware/software combinations for lab approval by Visa. Approved hardware configurations may include acceptance for chip, chip and pin, payWave, and magnetic stripe transactions. Visa Ready status can be applied to both mobile acceptance accessories and integrated mobile acceptance hardware.
Q: What value will Visa Ready provide to merchants?
A: Visa Ready will provide merchants with a trusted brand symbol that signifies the payment acceptance hardware and/or client software they are obtaining meets Visa’s standards for secure payment acceptance.
Q: What value will Visa Ready provide to vendors?
A: The Visa Ready program documentation will provide hardware and software device vendors with a clear understanding of Visa’s requirements for mobile payment acceptance. It will provide these vendors with a clear understanding of what they must do in order to be labeled as “Visa Ready”. In addition, it will provide a brand mark that vendors can use to convey that their device or client application conforms to Visa’s standards.